Canon has unveiled the ELPH 510 HS (IXUS 1100 HS) - a super-slim compact superzoom in the ELPH/IXUS family. Despite its small size, it manages to fit a 28-336mm equivalent, image stabilized lens in front of its 12.1MP back-illuminated CMOS BSI sensor. It also has a 460k dot 3.2" (8.8cm) touchscreen LCD on its reverse. Unlike most previous Canon ELPHs, it includes the ability to shoot in 16:9, 3:2 and 1:1 image ratios. Beyond that there are the usual Digic 4-powered creative effects such as Miniature and Toy Camera, the ability to shoot high-speed bursts, slow-motion movies and 1080p24 HD capture. The 510 HS is also compatible with a new optional external flash.

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The slimmest 12x optical zoom in its class - Canon unveils the stylish IXUS 1100 HS

London, UK, 23rd August 2011 – Canon today unveils the incredible IXUS 1100 HS – the ultimate touchscreen IXUS with an amazing 28mm wide-angle 12x optical zoom lens which retracts fully into a compact, stainless steel body, making it the slimmest camera in its class1. This new flagship IXUS is the latest model to offer Canon's advanced HS System for beautiful, low-noise images in all conditions. The
IXUS 1100 HS also features a new Intelligent IS system to ensure any subject is captured in crisp detail, whether up-close, in low light, or at the fullest extent of the zoom.

Combining the latest imaging technologies with Canon's premium IXUS styling, the IXUS 1100 HS is one of the most advanced IXUS models to date – allowing photographers of all levels to capture breath-taking stills and Full HD movies. A huge 8.0 cm (3.2") touchscreen provides exceptional fingertip control, making it easy to frame and play back images and movies, whilst Full HD video with high quality stereo sound makes the camera the ideal companion on holidays and nights out.

Capture the perfect shot with ease

Ensuring even the most distant subject can be viewed with fantastic clarity, the 12x zoom lens features Canon's precision optics and a 4-stop optical Image Stabilizer - providing outstanding image quality and detail at all focal lengths, from the wide-angle to the extreme telephoto. The new Intelligent IS system also offers greater detail in stills and movies, automatically identifying the shooting situation and selecting the most appropriate image stabilization from seven possible modes2. For example, the camera will automatically switch to Macro IS with Hybrid IS technology when capturing a close up shot of a flower, or to Powered IS to improve movie stability when filming far subjects with the long zoom.

The IXUS 1100 HS helps you to take the perfect picture anytime, anywhere, making it easier than ever to capture every moment with enviable results. The inclusion of Canon's HS System – a combination of a 12.1 Megapixel back-illuminated CMOS BSI sensor and proprietary DIGIC 4 image processing – helps to capture the natural ambiance of a scene, producing crisp, low-noise images without having to use the flash or a tripod. Enhanced Smart Auto mode also removes much of the uncertainty from recording special moments, using Advanced Subject Detection to detect up to 32 different scenes3 and adjust the camera settings accordingly to ensure every subject is well-exposed and in-focus.

The high-sensitivity CMOS BSI sensor also enables a series of high-speed shooting functions. Handheld Night Scene combines the image data from a sequence of high- speed shots into a single image for the best possible exposure with the least amount of blur, whilst Best Image Selection records the best shot from a high-speed sequence of five images. Capture split-second action with High-speed Burst mode, which records 3.0MP resolution images at 7.8 shots/sec. or shoot continuously at full resolution up to 3.3 shots/sec. For more fun with video, Super Slow Motion Movie mode slows down fast-moving subjects, shooting VGA resolution video at 120fps (QVGA resolution at 240fps) and playing it back at a fraction of the real speed4 – perfect for analysing a golf swing or catching the dramatic conclusion to a 100m sprint.

Full HD movies – sit in the director's chair

The IXUS 1100 HS has everything you need to record great movies of friends and family. With Full HD (1080p) resolution, optical zoom and high-quality stereo sound, you can easily switch between still images and movies with one sleek, pocketable camera. With Movie Digest mode, you can even create a VGA-quality film telling the story behind the images you've shot that day. It automatically records the four seconds preceding every still image captured and merges the clips into one show reel which can then be used as bonus footage or shared online.

The world at your fingertips
Allowing you to frame and review your stills and movies with crisp detail and fantastic contrast and colour, the IXUS 1100 HS features a vast 8.0 cm (3.2") PureColor II Touch LCD screen with a sharp 460k-dot resolution which fills the rear of the camera. With everything at your fingertips you can control different settings with a swipe of a finger; simply touch to focus on the subject with Touch AF or instantly capture the scene with new Touch Shutter.

Taking advantage of the increased flexibility offered by touchscreen technology, how you use the camera and access the settings that matter most is entirely up to you. Shortcuts to the most common menu settings are pre-set to the interface but can be repositioned and customised according to personal preference – making the touch interface quick and easy to navigate.

Share your creativity
In addition to providing the ultimate stylish high-zoom compact for capturing the scene as you see it, the IXUS 1100 HS also features a number of creative modes to explore for fun and interesting results. These include Miniature Effect, Super Vivid and Poster Effect (which are also available when recording Full HD video) as well as Fish-eye Effect, which distorts the image to offer a unique view on a more traditional scene. With Toy Camera Effect or Monochrome you can achieve high-contrast, colourful shots in the style of early pinhole cameras or more atmospheric black and white, sepia or blue monochromatic tones.

Multi-aspect shooting means you can produce images of different shapes and sizes, from perfectly square, to widescreen 16:9 format. A new Photobook Setup mode helps you to select images for photobooks to keep or give to friends and family, or use the IXUS 1100 HS with associated Canon printers to create highly personal gifts and albums. Alternatively, instantly share your favourite shots and video direct from the camera on HDTVs and monitors through the HDMI port5; sit back and browse through your images using the remote of your HDMI-CEC compatible TV.

In addition, the IXUS 1100 HS will also be compatible with the HF-DC2 – a new high power external flash unit that can be used to supplement the on-board flash.

Share stories with CANON iMAGE GATEWAY
Owners of the IXUS 1100 HS can also join the CANON iMAGE GATEWAY, an online facility for sharing photos and video.

The CANON iMAGE GATEWAY Online Photo Album provides up to 2GB of personal storage capacity - enough room for hundreds of high-quality images.

IXUS 1100 HS – key features:

  • 12x zoom, wide 28mm. Intelligent IS
  • HS System (12.1 MP)
  • Ultra compact metal body
  • 8.0cm (3.2") PureColor II Touch LCD
  • Full HD, Powered IS
  • Smart Auto (32 scenes)
  • High-speed Burst & Super Slow Motion Movie
  • iFrame movie. Movie Digest
  • Creative modes
  • Hints & Tips

1 World's slimmest 12x zoom camera according to Canon research as of 23rd August 2011 and in accordance
with CIPA standards
2 Normal IS, Dynamic IS, Powered IS, Panning IS, Macro IS, Tripod mode, Dynamic Macro IS
3 21 scenes detected in Movie mode
4 QVGA movies (320x240) play back at 1/8 of real speed, VGA movies (640x480) play back at 1/4 of real
5 Cable sold separately

Canon IXUS 1100 HS specifications

BSI sensor • 1/2.3" type back-illuminated CMOS
• 12.1 million effective pixels
Image sizes 4:3 
• 4000 x 3000
• 2816 x 2112
• 1600 x 1200
• 640 x 480 

• 4000 x 2248
• 2816 x 1584
• 1920 x 1080
• 640 x 360 

• 4000 x 2664
• 2816 x 1880
• 1600 x 1064
• 640 x 424 

• 2992 x 2992
• 2112 x 2112
• 1200 x 1200
• 480 x 480
Movie clips • 1920 x 1080 @ 24 fps HD
• 1280 x 720 @ 30 fps HD
• 640 x 480 @ 30 fps
• Super Slow Motion movies @ 120, 240fps
• Miniature Effect (HD, L) 6fps, 3fps, 1.5 fpS
• iFrame Movie (HD)
Maximum clip length • (Full HD & HD) Up to 4 GB or 10 min. 00 sec.
• (L and M) Up to 4 GB or 1 hour
File formats • Still: JPEG (Exif v2.3)
• Movie: MOV [H.264 + Linear PCM (stereo) ]
Lens • 28-336mm (35mm equiv)
• f = 5.0 - 60 mm
• 12x optical zoom
• F3.4-5.9
• Construction: 14 elements in 12 groups (1 UD lens, 1 double-sided aspherical lens, 1 single-sided aspherical UA lens, 1 light-folding prism)
Image stabilization Yes (Lens-Shift)
Digital zoom up to 4x
Focus • Auto focus :TTL
- Face Detection / 9-point AiAF
- 1-point AF (fixed to centre)
AF modes • Single
• Servo AF/AE
• Touch AF
AF lock Yes (on/off selectable)
AF assist lamp Yes
Focus distance Closest focus distance 1 cm
Metering • Evaluative (linked to Face Detection AF frame)
• Center-weighted average
• Spot (Center or Touch)
ISO sensitivity • Auto
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
• ISO 3200
AE lock Yes
Exposure compensation +/- 2EV in 1/3 stop increments
Shutter speed • Auto (1 - 1/4000 sec) 
• 15-1/4000 sec
Modes • Smart Auto (32 scenes detected)
• Program
• Movie Digest
• Portrait
• Kids & Pets
• Smart Shutter (Smile, Wink Self-Timer, FaceSelf-Time
• High-speed Burst (3.0MP)
• Best Image Selection (3.0MP)
• Handheld Night Scene
• Low Light (3.0MP)
• Fish-eye Effect
• Miniature Effect
• Toy Camera Effect
• Monochrome
• Super Vivid
• Poster Effect
• Color Accent
• Color Swap Beach
• Foliage
• Snow
• Fireworks
• Long Shutter
White balance • Auto (including Face Detection WB)
• Daylight
• Cloudy
• Tungsten
• Fluorescent
• Fluorescent H
• Flash
• Custom
Self timer • 2 or 10 sec, Custom
Continuous shooting • Approx. 3.3 shots/sec , High-speed Burst (3.0MP)
• Approx. 7.8 shots/sec (until memory card becomes full)
Image parameters My Colors (My Colors Off, Vivid, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Vivid Blue, Vivid Green, Vivid Red, Custom Color)
Flash • Auto, Flash On, Flash Off, Slow Sync, Red-eye reduction
• Slow Sync Speed : Fastest speed 1/2000 sec
• Face Detection FE compensation
• Range: 30cm – 3.1 m (W) / 1.0 m – 1.7 m (T) 
• Flash exposure lock
LCD monitor • 3.2 inch PureColor II Touch
• 461,000 dots
• 100% coverage
• Adjustable
Connectivity • USB 2.0 Hi-Speed
• HDMI mini connector
• AV out (PAL / NTSC switchable)
Print compliance PictBridge
Storage SD, SDHC, SDXC
Power Rechargeable Li-ion Battery NB-9L
Weight (inc. batt) 206 g
Dimensions 99 x 59 x 22 mm

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